Insights

Trade partnerships are one of the most effective, affordable forms of marketing. By building a team of trusted partners, your product will be sold around the world.

Developing close links with trade partners can make a huge difference to your company. One of the best ways to showcase your brand is for those partners to be able to try your product, see what you offer, understand the ins and out...

These days, people want to make the most of their weekend away or three-week holiday. It's no surprise travellers are looking beyond a single destination or attraction to the wider region when planning trips. Travel packages make decision making easy and are a great way to entice visitors to explore your region.

Understanding how to package tourism products is fundamental when proposing...

Digital marketing is a broad term for marketing that is done through electronic means. There are many types of digital marketing and trying to keep on top of all of them can be daunting. We've put together a list of basic digital marketing tools that all tourism operators should know about. Having a good handle of each of these will set you in good stead to market your business.

Social...

Writing is not everyone’s cup of tea. In fact, it can be downright terrifying for some people. Writing should be easy, right? It’s the same as speaking! Well not quite, so here are six tips for better writing help get you over the line and back to doing what you do best.

1. Story Telling

Always remember you are telling a story. Imagine yourself sitting down with a friend and telling...