Insights

Live Virtual Tours: How to generate business during a lockdown

The COVID-19 pandemic continues to wreak havoc on the global tourism industry. But as in any crisis, opportunities will always appear. One way to keep your business afloat and retain some cash flow is through live virtual tours.  

Live virtual tours are a great way to show off your business to people who wanted to travel but now can't. People are stuck in their homes,...

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The Tourism Operators’ Guide to Surviving Covid-19  

You may have noticed the world is at a complete stand-still because of the coronavirus pandemic. The world's on fire: the stock market is shot, travel plans are cancelled, airlines are haemorrhaging money, and our beloved tourism industry is sitting at rock-bottom. Economic experts around the world are talking about the impending recession.

Without a doubt, it’s a tough time for everybody...

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How to leverage Early Bird discounts during coronavirus lockdown

It might be hard to imagine now, but there will come a time when the coronavirus pandemic is over. Yes, really! There are already signs that hotel bookings in China are recovering while cruise bookings for 2021 are starting to fill too. It’s a good sign that travellers are looking ahead beyond this pandemic. You need to do the same for your business, too.  

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How to attract local tourist bookings when international numbers are down

Pandemics, natural disasters, civil or political unrest can all deter foreign travellers from visiting your local destination. During times like these, when international travel is banned, it can be challenging to keep your business afloat if you rely heavily on overseas tourists. International bookings are great, but they shouldn't make or break your business. Now is the perfect opportunity to...

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How a digital strategy can keep you on track

Have you ever spent money on advertising, without ever finding out if it delivered a return on investment?

The old saying "you need to spend money to make money" is true, but without a clear plan, you can find yourself throwing good money after bad. So how do you get out of the mud? With an effective digital strategy, you can find a new direction.

Developing a digital strategy usually involves...

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Collaborating with other tourism operators to drive demand

These days, people want to make the most of their weekend away or three-week holiday. It's no surprise travellers are looking beyond a single destination or attraction to the wider region when planning trips. Travel packages make decision making easy and are a great way to entice visitors to explore your region.

Understanding how to package tourism products is fundamental when proposing...

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6 tips to take the pain out of writing

Writing is not everyone’s cup of tea. In fact, it can be downright terrifying for some people. Writing should be easy, right? It’s the same as speaking! Well not quite, so here are six tips for better writing help get you over the line and back to doing what you do best.

1. Story Telling

Always remember you are telling a story. Imagine yourself sitting down with a friend and telling...

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The basics of digital marketing

Digital marketing is a broad term for marketing that is done through electronic means. There are many types of digital marketing and trying to keep on top of all of them can be daunting. We've put together a list of basic digital marketing tools that all tourism operators should know about. Having a good handle of each of these will set you in good stead to market your business.

 

Social...

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Getting started in tourism distribution

Imagine if you could advertise around the world, and only pay once you received a sale...

The tourism distribution system is an effective way to market your product, while only paying for that marketing once you make a sale. You can promote your product through international marketing campaigns with little to no upfront cost. How good is that?

Online travel agents, wholesalers and inbound tour...

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How to leverage tourism trade famils

Trade partnerships are one of the most effective, affordable forms of marketing. By building a team of trusted partners, your product will be sold around the world.

Developing close links with trade partners can make a huge difference to your company. One of the best ways to showcase your brand is for those partners to be able to try your product, see what you offer, understand the ins and out...

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