Insights

Surveys can be incredibly helpful tools for business owners. They are a great platform to ask for and receive feedback.  collate data which can be used for decision making. This is especially helpful in the tourism industry, especially for tour and activity operators. Here’s a quick breakdown on how surveys can help boost your tour and activities. 

A faster...

Will your customers agree to...

Seasonality is the nature of the travel industry. Tourism operators know this all too well. While peaks and troughs are inevitable, there are ways minimise the effects on your bottom line.  We're going to let you in on some secrets to maintaining year-round profitability for tourism operators.

Take advantage of the peak season

While anticipating the low season, take full advantage...

148.3 million travel bookings are completed online every year. 82% of all travel bookings in 2018 were made online via a mobile app or website, without human interaction. It's 2020. You need an online booking system. If you're still unconvinced, here's our list of reasons why your tourism business needs an online booking system. 

70% of travellers use and...

Competition is fierce in the travel industry. Thanks to the internet and social media, it's never been easier for travellers to see the world of travel possibilities. Everyone is fighting for a larger slice of the pie. But just because competition is fierce, it doesn’t mean you can't earn good money from the market. There's enough pie for everybody. If...

It shouldn't come as a surprise that 95% of travellers read reviews prior to making a booking. The truth is, bad reviews can make or break your business. It can be frustrating to think that anyone with an internet connection can damage your reputation so easily. So how do you mitigate the risk of bad reviews impacting your business? Here are some tips to help your business handle negative ...

With more and more people using their smartphone to connect to the web, mobile responsiveness is absolutely crucial for any online business. The tourism industry, in particular, has seen a shift in the preferences of travellers who depend heavily on their phones and social media for inquiries and bookings.  

Today, about 50 per cent of global...

The COVID-19 pandemic continues to wreak havoc on the global tourism industry. But as in any crisis, opportunities will always appear. One way to keep your business afloat and retain some cash flow is through live virtual tours.  

Live virtual tours are a great way to show off your business to people who wanted to travel but now can't. People are stuck in their homes,...

There's a saying in the marketing biz: "Content is king." These days, big brands are creating bucketloads of content to entice, inspire and educate you about their products. Blogging can be an incredibly powerful tool to tell the story of your business. It's especially powerful for the tourism industry, which is primarily `concerned with selling experiences. Blogging gives you a platform to...

Just because your business is on hold during this crisis, it doesn’t mean you should stop promoting your business entirely. Your computer and an internet connection is all you need to keep you connected to your target audience, specifically those in your email list.  

Obviously, running your regular email marketing strategy in the time of crisis...