Insights

Why you need to promote sustainable travel as a tourism business

In the past few years, there’s been a growing demand for sustainable tourism. Around the world, people are becoming more conscientious about how they live, work - and travel. Many travellers want (and expect) to see tourism making a positive impact on the environment, society, and even the economy.   

As a tourism operator, it is important that you keep up-to-date...

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Using surveys to improve your business

Surveys can be incredibly helpful tools for business owners. They are a great platform to ask for and receive feedback.  collate data which can be used for decision making. This is especially helpful in the tourism industry, especially for tour and activity operators. Here’s a quick breakdown on how surveys can help boost your tour and activities. 

 

A faster...

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Secrets to maintaining year-round profitability for tourism operators 

Seasonality is the nature of the travel industry. Tourism operators know this all too well. While peaks and troughs are inevitable, there are ways minimise the effects on your bottom line.  We're going to let you in on some secrets to maintaining year-round profitability for tourism operators.

 

Take advantage of the peak season

While anticipating the low season, take full advantage...

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How to handle negative online reviews

It shouldn't come as a surprise that 95% of travellers read reviews prior to making a booking. The truth is, bad reviews can make or break your business. It can be frustrating to think that anyone with an internet connection can damage your reputation so easily. So how do you mitigate the risk of bad reviews impacting your business? Here are some tips to help your business handle negative ...

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Why your website should be mobile responsive

With more and more people using their smartphone to connect to the web, mobile responsiveness is absolutely crucial for any online businessThe tourism industry, in particular, has seen a shift in the preferences of travellers who depend heavily on their phones and social media for inquiries and bookings.  

Today, about 50 per cent of global...

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How to get a competitive edge in the travel industry 

Competition is fierce in the travel industry. Thanks to the internet and social media, it's never been easier for travellers to see the world of travel possibilities. Everyone is fighting for a larger slice of the pie. But just because competition is fierce, it doesn’t mean you can't earn good money from the market. There's enough pie for everybody. If...

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5 reasons your tourism business needs a blog

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There's a saying in the marketing biz: "Content is king." These days, big brands are creating bucketloads of content to entice, inspire and educate you about their products. Blogging can be an incredibly powerful tool to tell the story of your business. It's especially powerful for the tourism industry, which is primarily `concerned with selling experiences. Blogging gives you a platform to...

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Why you should accommodate last-minute bookings to boost your bottom line 

Let's talk about last-minute bookings. Sure, they can't be a pain, but the fact is spontaneity is the name of the game young people who love to travel. And this is good news for the tourism industry, as more and more people book last-minute – filling out any vacancies  

With that said, it is important for tourism operators to invest in good booking software to...

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Nurturing your email list during a time of crisis 

Just because your business is on hold during this crisis, it doesn’t mean you should stop promoting your business entirelyYour computer and an internet connection is all you need to keep you connected to your target audience, specifically those in your email list.  

Obviously, running your regular email marketing strategy in the time of crisis...

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