Insights

Six qualities of a super fun tour guide!

As a tour business operator, you’re not only selling tours and activities to your guests; you’re also selling the promise of a fun and memorable experience. It's the tour guide's job to make sure guests get the best bang for their buck; a quality experience and a good time! You can have the most amazing views or activities but if you bore your guests to death, then you...

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How listening to your customers can spell business success  

It’s easy to overlook customer service. No matter how good your products or services are, people will always have their opinionAnd as a tourism operator, it's your job to listen to your customers’ feedbackWhile marketing, sales, and operation strategies are important, happy customers lead to more sales, better marketing, and improved sustainability for...

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Tips to finding your niche market as a tourism business

Specialisation sets businesses apart in the tourism industry. Ask yourself: what would make a potential traveller book with your company over your competitors? This is the whole premise of finding your niche market – to offer something different and unique 

With a clear idea of who your target customers are, you can cut through the competition. But how do...

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Tourism marketing strategies for millennials 

Millennials are becoming an increasingly important part of the global travel industry. As a matter of fact, in 2018, millennials spent more than $200 billion on travel. They’re also the biggest generation to date making up 31.5% of the 7.7 billion global population. 

This generation grew up in the middle of the digital revolution...

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Foolproof strategies to bring in more bookings 

Whether you’re running a hotel, a restaurant or a tour operation, there are lots of ways you can improve your brand's visibility and attract more tourist bookings. There's no one-size-fits-all solution to improve visibility. But here are some tried and tested tourism marketing strategies to help boost your booking numbers. 

 

Tell stories in social media

Social...

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Tips for choosing a payment gateway for your tourism business 

Deciding on your booking platform is one of the most important parts of running your tourism business. There are lots of things to consider, one of which is the payment gateway. Before you decide, here are three of the most important questions to ask about payment gateways so you can make the right choice 

 

Which payment gateway will I be able to use...

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How to optimise user-generated content for your tourism business

Every day, millions of users upload content to the internet. User-generated content has become a hot commodity in the travel industry on the premise of its reliability. Travellers know that when a fellow user generates contentthey can trust it. That's why operators should leverage user-generated content in their social media marketing campaigns.   

...

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The benefits of customer loyalty programs for tourism businesses

Dogs love treats. Children love stamps and stickers. Travellers love frequent flyer pointsWanting to be appreciated is human nature! And your tourism business can use this to your advantage by having a customer loyalty program in place.

Customer loyalty programs are a win-win for business and customers alike. Loyal customers are rewarded with special prizes,...

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How to convert cancellations to future bookings

Hotels, restaurants and tourism operations have all struggled with booking cancellations and sending out refunds to customers over the last few months. In challenging times like these, issuing refunds can seriously hurt your cash flow. But it’s not your only option. Here are some things you can try to turn those cancellations to future bookings.

 

Will your customers agree to...

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How to create an impressive itinerary your customers can't resist 

Before making a booking, most travellers spend hours finalising their itinerary. They do their research, reading reviews and scouring the Internet for the best deals. So let's make life easy for these travellers by providing an impressive itinerary of your own. Not only will you win them over by displaying your knowledge of the area, but you can showcase your partners and region. Here...

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