Insights

It’s easy to overlook customer service. No matter how good your products or services are, people will always have their opinion. And as a tourism operator, it's your job to listen to your customers’ feedback. While marketing, sales, and operation strategies are important, happy customers lead to more sales, better marketing, and improved sustainability for...

As a tour business operator, you’re not only selling tours and activities to your guests; you’re also selling the promise of a fun and memorable experience. It's the tour guide's job to make sure guests get the best bang for their buck; a quality experience and a good time! You can have the most amazing views or activities but if you bore your guests to death, then you...

Finding partner resellers for your tours and activity products is easy, there’s a bunch of them in the market right now. But as a tour operator, you should know that not all resellers and online travel agents are the same. The key is to find competent and dependable ones to partner with. Follow these tips to help identify the best partner resellers...

Millennials are becoming an increasingly important part of the global travel industry. As a matter of fact, in 2018, millennials spent more than $200 billion on travel. They’re also the biggest generation to date making up 31.5% of the 7.7 billion global population. 

This generation grew up in the middle of the digital revolution...

Whether you’re running a hotel, a restaurant or a tour operation, there are lots of ways you can improve your brand's visibility and attract more tourist bookings. There's no one-size-fits-all solution to improve visibility. But here are some tried and tested tourism marketing strategies to help boost your booking numbers. 

Tell stories in social media

Social...

Deciding on your booking platform is one of the most important parts of running your tourism business. There are lots of things to consider, one of which is the payment gateway. Before you decide, here are three of the most important questions to ask about payment gateways so you can make the right choice.  

Which payment gateway will I be able to use...

Every day, millions of users upload content to the internet. User-generated content has become a hot commodity in the travel industry on the premise of its reliability. Travellers know that when a fellow user generates content, they can trust it. That's why operators should leverage user-generated content in their social media marketing campaigns.   

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Dogs love treats. Children love stamps and stickers. Travellers love frequent flyer points. Wanting to be appreciated is human nature! And your tourism business can use this to your advantage by having a customer loyalty program in place.

Customer loyalty programs are a win-win for business and customers alike. Loyal customers are rewarded with special prizes,...

Before making a booking, most travellers spend hours finalising their itinerary. They do their research, reading reviews and scouring the Internet for the best deals. So let's make life easy for these travellers by providing an impressive itinerary of your own. Not only will you win them over by displaying your knowledge of the area, but you can showcase your partners and region. Here...

In the past few years, there’s been a growing demand for sustainable tourism. Around the world, people are becoming more conscientious about how they live, work - and travel. Many travellers want (and expect) to see tourism making a positive impact on the environment, society, and even the economy.   

As a tourism operator, it is important that you keep up-to-date...