Insights

Why your website should be mobile responsive

With more and more people using their smartphone to connect to the web, mobile responsiveness is absolutely crucial for any online businessThe tourism industry, in particular, has seen a shift in the preferences of travellers who depend heavily on their phones and social media for inquiries and bookings.  

Today, about 50 per cent of global...

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How to handle negative online reviews

It shouldn't come as a surprise that 95% of travellers read reviews prior to making a booking. The truth is, bad reviews can make or break your business. It can be frustrating to think that anyone with an internet connection can damage your reputation so easily. So how do you mitigate the risk of bad reviews impacting your business? Here are some tips to help your business handle negative ...

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Nurturing your email list during a time of crisis 

Just because your business is on hold during this crisis, it doesn’t mean you should stop promoting your business entirelyYour computer and an internet connection is all you need to keep you connected to your target audience, specifically those in your email list.  

Obviously, running your regular email marketing strategy in the time of crisis...

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How a digital strategy can keep you on track

Have you ever spent money on advertising, without ever finding out if it delivered a return on investment?

The old saying "you need to spend money to make money" is true, but without a clear plan, you can find yourself throwing good money after bad. So how do you get out of the mud? With an effective digital strategy, you can find a new direction.

Developing a digital strategy usually involves...

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The basics of digital marketing

Digital marketing is a broad term for marketing that is done through electronic means. There are many types of digital marketing and trying to keep on top of all of them can be daunting. We've put together a list of basic digital marketing tools that all tourism operators should know about. Having a good handle of each of these will set you in good stead to market your business.

 

Social...

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6 tips to take the pain out of writing

Writing is not everyone’s cup of tea. In fact, it can be downright terrifying for some people. Writing should be easy, right? It’s the same as speaking! Well not quite, so here are six tips for better writing help get you over the line and back to doing what you do best.

1. Story Telling

Always remember you are telling a story. Imagine yourself sitting down with a friend and telling...

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