If you’re the only tour company that offers hot air balloon rides in your local area, then you won’t have to worry much about direct competition. You might think you don’t need an extensive distribution channel like online travel agents and resellers. However, the truth is that allowing travel agents to resell your tours and activities can bring you more...
Insights
Using blogs, vlogs, and guides to boost your tourism business website’s traffic
Blogging is one of the cheapest and most effective ways to market your business. Yes, it takes a lot of work but it can do wonders for your website’s organic search traffic.
Every post you publish should help your Google ranking, whether that’s for the relevant keywords you target or your niche market. The more blog pages you...
How to make gift cards your most powerful marketing tool
Gift cards are a powerful marketing tool you can use to generate buzz for your brand and attract future sales. However, it’s important to consider how different states and jurisdictions regulate the sale of gift cards.
Know the rules and guidelines for gift cards
Before you consider selling or giving away gift cards make sure...
How to make your brochures stand out from the crowd
Brochures may be old school but they’re still one of the most effective and relevant marketing tools for your tourism business. However, not all brochures are made the same. You may have noticed this yourself when you see a rack of them in the magazine stand. Some brochures simply stand out from the pile; whether it’s because of the ...
How to adapt your marketing to different seasons
Regardless of the nature of your tour business, destinations, or activities, you’re pretty much dependent on the nature of the seasons. Every tour business around the world will have its high and low seasons throughout the year. The challenge is to have the right strategy in place for each season. Whether your business takes guests to the beach for...
3 ways to make your tourism products more competitive
Your goal as a tourism operator is simple – to compel people to pick your products over your competition. There are many ways to do that and one of the most effective ways is to offer the best tourism products.
There are lots of things that your consumers consider when they’re in the process of choosing tours...
Local SEO tips for tourism operators
As a tourism operator, you compete with many different search queries when developing your search engine optimisation (SEO) strategy. One of which is the “local searches”, also known as “local-based search”. A local search is a search where an internet user specifically enters the location into the search query (i.e. beach café...
Extending your reach with direct marketing
In the age of internet and social media, people long for genuine and direct engagement with brands. While many promotional campaigns that can achieve that, there’s one strategy specifically designed to extend your reach to your customers – it’s called direct marketing. If you want to extend your reach with your customers, then you should consider adding some...
How to earn a TripAdvisor Traveller’s Choice Award
With more than 260 million unique monthly visits, TripAdvisor is by far the most influential traveller review site in the world. Fortunately for tourism operators, it can be a great partner for your business. But just listing your business is not enough to get your name and products noticed. To really rise above the rest, operators should aim to earn their...
How to make tours fun for kids
Kids are generally curious. They like to discover things and figure out stuff. This is why parents love tour experiences: to feed their kids’ curiosity, educate, and show them things they normally see only in books. But delivering a tour that is engaging for both kids and adults can be tricky. You need to consider pace, content and activities in order to keep everyone...
