How a digital strategy can keep you on track

Have you ever spent money on advertising, without ever finding out if it delivered a return on investment?

The old saying "you need to spend money to make money" is true, but without a clear plan, you can find yourself throwing good money after bad. So how do you get out of the mud? With an effective digital strategy, you can find a new direction.

Developing a digital strategy usually involves the following parts:

• Markets to target
  • Do you have a good understanding of your customer profile? Who are your customers? Where are they coming from? What are they interested in? Where is there room for growth?
• Platforms to use
  • Where will you connect with your customers - on social media, distribution sites, travel agents?
• Messaging
  • What do you want your customers to know about your operation? How will you communicate that message?
• Systems
  • How will you keep track of your new and existing customers? What CRM system could you put in place to better manage your customers?
• Support
  • What can you manage yourself, and where do you need to ask for help?

At Tourism Accelerator, we use our business experience, close industry links and insider industry knowledge to develop an effective digital strategy.

From full business analyses and planning to focus on a specific business area, Tourism Accelerator will help you make the most of current opportunities and trends to ensure your business retains a competitive edge.